201 Great Ideas for Your Small Business

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John Wiley & Sons, Apr 8, 2011 - Business & Economics - 336 pages
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Completely revised and updated edition of this very popular andsuccessful small business book

The first edition of 201 Great Ideas for Your SmallBusiness was hailed by management guru and author Tom Peters as"Brilliantly researched. Brilliantly written. A gem of pricelessvalue on almost every page. Read. Inhale. Absorb. Great Stuff!"

In this completely updated third edition of 201 Great Ideas forYour Small Business, renowned small-business expert and consultantJane Applegate shares new, powerful, creative, simple, and provenapproaches for building a better small business.

  • Details how business owners can use online marketing and socialnetworking more effectively
  • Offers timely strategies for thriving in challenging economictimes
  • Includes scores of real-life success stories and all-newinterviews with small-business owners, experts, and VIP's includingGuy Kawasaki, Kay Koplovitz, and Michael Bloomberg

It may be small, but your business is a big deal to you, yourcustomers, and employees. 201 Great Ideas provides lively,practical strategies to help you manage, grow, and promote yourbusiness.

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About the author (2011)

JANE APPLEGATE is one of the nation's most respected business journalists and an award-winning writer and producer. A successful small business owner in her own right, she is the CEO of The Applegate Group, a multimedia communications and production company that produces original small business content for clients, independent films, documentaries, promotional videos, and events.

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