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union is the uplift of humanity and the steppingstone to progress.

Quite recently our attention was called to the cards being used in Des Moines, on which was printed: "The money with which this purchase is made was earned in the office. I request

that you have the label on your printing," or something near to the quotation. A grand idea at first sight, but it would not do in Louisville, because it is too easy for the opposition to duplicate and flood the town with such cards. Therefore, the most extreme care must be exercised in the getting up of advertising. What is used must be something that can not be duplicated, something to which the other side has absolutely no reply.

Probably the best way to advertise a local is to take the welfare of the city at heart. Boost your city; say you are for its progress heart and soul; point out the good things the International Typographical Union does for its members, and never forget the Union Printers Home. Have a good, medium-sized picture of the Home to place on everything you can. It attracts attention and creates a favorable impression.

Of the many good forms of union advertising that could be suggested the best would be the scheme which is condensed into the least costly form, and here is my suggestion: It could be blotters, desk-pad blotters, cards or newspaper advertising space, but let us prefer cards giving a list of union shops. For illustration, we will take the lists of the union show-printing houses furnished by President Lynch, but it should be an eight-page folder. Duplicate page one, using the name of your city and the address of your union; on the last page place a cut of the Home. Then when the paper is folded once you have a double page for your list of offices like pages two and three of President Lynch's list. Unfolding your list again you have four inside pages for common sense and facts. Another question now confronting you is what is best to put on these four inside pages. That's easy. Head page two "The Difference," with subheads "Union" and "Non-union," in red ink, as it is best to always get out a twocolor job of the highest quality. Under "Union" put such as this: "Work averages same in cost; eight hours; living wages; fair division of profits between employer and workmen," etc. Under "Non-union" put: "Work costs the same; nine hours; bargain wages; difference in profits goes into the hands of the non-union employer," etc. For the next inside page head the page "Benefits," with subheads "Of Unionism" and "Of Non-unionism." Under the head "Of Unionism" tell what your local does and what the International Typographical Union does, like this: "Pensions for members in old age, $4 per week; death benefit from International Typographical Union, $75; from your local, $; total, $; relief in sickness; maintains the Union Printers Home," etc. Under "Of Non-unionism" put as big a question mark as space will allow. Then you hit a soft spot in the reader's heart and immediately win his friendship for your union. For the two remaining pages de

vote one to how much the International Typographical Union pays out in pensions annually (about $120,000), how much is spent on the Home (over $90,000 annually), how much was paid out in death benefits last year, and other figures that will attract attention, the figures to be large as possible to attract attention without spoiling the looks of an artistic job. This is a good way, because big sums of money going to good purposes give weight to the argument. On your last inside page put some very plain truths that can not be contradicted, telling what the use of the label means; that the man who has printing bearing the label believes in fair treatment of working people; that the label is the best trade-winning proposition for the up-to-date home merchant, etc. Good display lines at top and bottom could be used to advantage by making pages double. Doubling the second and third, the fourth and fifth, your office list will be on the sixth and seventh pages. This arrangement will, however, depend on the size of your office list. If the list is more than two pages the idea: could be used in book form.

These are facts that can not be disputed, and no matter in what form you use them-blotters, cards,. newspaper space or otherwise-the idea creates an excellent impression. Where a desk-pad blotter or newspaper ad is used the cut of the Home should' go in the center, with pension figures, etc., above,. and perhaps below it; on the left side the "differ-. ence" and "benefits" of union and non-union, and' on the right side a list of your union offices. But don't forget that question mark-big as you can make it. ROBERT IRICK.

Louisville, Ky.

DO MEMBERS OF I. T. U. APPRECIATE VALUE OF WOMAN'S AUXILIARY? Although in existence for almost seven years,. the Woman's International Auxiliary of the International Typographical Union today has a membership of only 1,000. It was organized for the purpose of advocating the use of the printers' label in particular and all union labels in general. It has not made the progress it should have made; not from the lack of interest of its members, but by reason of the indifference of the membership of the International Union. We have been and are agitating, in so far as we can, among the merchants patronized by us, the use of the union label on their printing; we have prevailed on others to cease handling unfair publications; we have, im time of strike, called upon the wife of the nonunionist and through her induced her husband to join the union. These are some of the efforts that have been made by the membership of the Woman's Auxiliary, and they were made during such time as could be spared from housework-they were made because we believed that the cause of our husbands, fathers and brothers was our cause. Still our progress as to membership is slow. The male relatives of those eligible to membership in our organization are not doing for us what we gladly do for them.

The purpose of the Woman's Auxiliary is along

educational lines. It seeks to point out to its members the proper channels for the distribution of such of the wages of the bread-winners of their families as comes under their supervision. It contends that the wages of the members of the union man, earned under union conditions, should be spent for articles manufactured under like conditions, and that any part of such wages used in the purchase of a non-union article is a travesty upon unionism.

The woman's auxiliary contends that the interest of those eligible to membership in its ranks lies in the above course. That the women members of the families of union men, while they may do these things individually, the effectiveness is diminished from what it would be if a concerted and organized action were made along those lines. Many of you will say, what can a woman do along these lines? We have been asked that before. Did it ever occur to you to analyze the possibilities of an organization made up of a woman member from the family of each union printer? To illustrate: The International Typographical Union has a membership, in round numbers, of 46,000, earning, on an average, $18 per week, or a total of $828,000, almost all of which is distributed for necessaries-clothing, food, fuel, etc.and these purchases are made by the women of the household. Imagine, then, these purchases made by the women for only union articles and a fair idea presents itself of what the woman can do, educated up to the idea by the auxiliary. Her interest will prompt her to go further and convey the proposition to her friends and neighbors, until the benefits from this agitation will be limitless.

The organization of women is but a natural outgrowth of the times, and, though their organization has been more difficult of accomplishment than the organization of men, they are advancing in

that respect. The average man affiliates with

a union of his trade without solicitation, because he has learned the value of organization while learning the trade, and he finds it a good business proposition. But it is different with the woman. She is not familiar with the importance of organization; it has never been brought to her immedi ate attention, and she must be asked and encouraged by the male members of her family to lend her support to the union cause. It is difficult to get her to make the initial move, to send in her application, and, later, to attend her first meeting; but once her interest is aroused she will enter into the spirit of the organization with zeal. And so, ere long, she will approach the small tradesman with whom she deals and ask him why he does not have the label on his printing, why he does not handle union bread, that she can not buy any other and will have to go elsewhere, etc., until her influence for good is directed in a channel never reached by men. And so I might go on and enumerate many instances where the women members of the printer's family could be of direct benefit to him, all of which she has learned to apply effectively through her membership in the auxiliary.

But, as a general proposition, the woman will

not take the first step to join an organization without being persuaded. She has never belonged to any organization and is timid, and it requires the encouragement of her husband to induce her to join. A request from him would have more weight than all the invitations.

As instances of what the auxiliary women have done, we cite the fact that they have assisted in no small degree in relegating to the rear the Butterick patterns in many of the large department stores throughout the country; the publishers of the Pictorial Patterns wrote recently that they had been besieged so much by letters from auxiliary women with reference to the label on their publi cations that they were willing to order the label on the patterns in the future. As a further illustration of what women can do in the organizing line, we might cite the fact that the bindery girls were organized by a small body of women in St. Louis, and, today, the organization numbers 400. So high an authority as John Mitchell, late presiIdent of the United Mine Workers of America, and member of the executive council of the American Federation of Labor, is an ardent supporter of woman's auxiliaries.

Aside from the foregoing useful business assistance to the International Typographical Union, the auxiliary has a sentimental value. At the present time a fund is in course of collection by its members for the erection of a monument on the burial plot at the Union Printers Home, to which $200 has been collected to date. The residents of the Union Printers Home are yearly remembered by various auxiliaries and are in receipt of small presents at the Christmas period. In addition to this, many local auxiliaries visit the members of local unions confined in hospitals by sickness, taking with them delicacies, and cheering the invalid.

We might go on and enumerate many more instances where the auxiliary is a benefit, but space does not permit. Mr. Union Printer, do not pass this opportunity by to say a good word for the auxiliary, and say it where it will do the most good at home. Remember, the auxiliary is doing as much for you. Talk it over with your family and request the women to send in their applications; the cost of membership is trifling-80 cents per year goes to the international body, and, in addition to this, there is a small amount for local dues. The organization provides for a death benefit of $50. It has a transfer card system by which your family will find itself among friends in case of your removal to another jurisdiction having an auxiliary. Isn't it worth your while to make the request to your family? Think it over. If the auxiliary is to be made a great power for good, it is up to the membership of the International Typographical Union to do it. They have the opportunity now. Will they avail themselves of it?

St. Louis, Mo. MRS. CHARLES HERTENSTEIN.

HE that would catch fish, must venture his bait. -Franklin.

OUR life is what our thoughts make it.-Marcus Aurelius.

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ject and a getting together at St. Joseph, so that the delegates can go back to their locals with a carefully mapped out plan for organization work. In addition to this, there are many important propositions to consider for our future welfare. Every auxiliary should be represented, if possible.

In addition to the new auxiliaries reported last month, several locals have been formed and are adopting their constitutions preparatory to applying for a charter. The typographical unions in various jurisdictions have seen the benefits of an organization for the women members of their families and have appointed committees to bring about such organization. While the applications for charters are coming in slowly, we expect to report further progress in this direction from time to time.

There is no provision for the admission of the widow of a union printer into the auxiliary, yet it appears that it should be so. The convention at

held in the Auditorium, April 17-25, under the auspices of local No. 40. We shall have charge of the cigar and ice cream booths, and there will be flowers for boutonnieres, and blooming plants. Nearly all the merchants in the city have engaged booths, as well as clothing, implement, vehicle and candy makers, and one will have opportunity to study St. Joseph's resources and accomplishments. Of course, all this is by way of swelling the convention fund. We expect our visitors next August will adopt the slogan, "Show me," and we intend to show right royally.

All of our meetings are principally discussions of ways and means of making things pleasant for our next summer's guests, but to disclose our plans would be telling.

The accompanying illustration shows the Auditorium, where the industrial exposition will be held. This is conceded to be the finest convention hall in the west. MARY CAHILL.

TORONTO, CANADA.

Auxiliary No. 42 held its annual progressive euchre and dance in Victoria hall, February 18, which was both a social and financial success. On February 25 the members of the Afternoon euchre club were entertained at the home of the correspondent. A progressive euchre was held on March 20 at the home of Mrs. D. McDougall.

Quite a number of firms in the city, who heretofore issued printed matter without the label, are not doing so now, on account of having their circulars returned with a "sticker" on, by the ladies of No. 42. MRS. W. OSCAR SMITH.

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No. 9 gave its first public entertainment, March 17, at the beautiful home of Mrs. E. D. Elliott, and, judging by the attendance of the printers and their families, it was a success socially and financially, the proceeds of the evening putting Our new auxiliary on firm financial basis. Dancing and euchre were the features of the evening, and several nice prizes were given and a good time was had by all. We were ably assisted in our first affair by No. 17, several members of which worked like Trojans for us, all of which we greatly appreciate. The cordial feeling extended by No. 17 is very encouraging.

We are actively engaged in pushing McCall's and knocking Butterick's.

MRS. CLARENCE F. HELD.

LINCOLN, NEB.

The twenty-sixth annual ball of Typographical Union No. 209 was held at Fraternity hall, February 17, and it was fully up to the promise of the committee in charge that it would be the best ball ever given under the auspices of the union. In point of numbers, in point of sociability, and in point of financial returns, it was the kingpin of all typographical union balls in the history of the trade in Lincoln. About 140 couples were in attendance, and during the fore part of the evening the floor was rather uncomfortably crowded. But everybody was good-natured and entered fully into the spirit of the evening.

The auxiliary held a social dance in Bohanan's hall, March 25, for the benefit of the monument fund.

There is quite a little talk of the St. Joe convention, and we expect to have quite a delegation from here, as it will be so near home. We are also planning an entertainment for April, but are not quite certain as yet what it will be. But the printers know it will be something good, as the ladies always show them a good time.

We are glad to welcome Mrs. F. H. Hebbard and Mrs. C. B. Righter back in our meetings. Mrs. Hebbard and family were quarantined about eight weeks on account of three of the children

having scarlet fever, but we are very thankful that they were very light cases. Mrs. C. B. Righter had a severe attack of quinsy.

Cards are out announcing the marriage of Miss Marguerite Barngrover, daughter of Mr. and Mrs. C. E. Barngrover, now of Loveland, Colo., but formerly of Lincoln, to Mr. Edwin Milton Zabel. Congratulations. MRS. W. M. MAUPIN.

DENVER, COLO.

On the evening of March 1 No. 54 gave a card party, which was largely attended. Prizes were awarded to the winners and light refreshments were served.

As the time approaches for the annual election of officers considerable interest is being manifested, and some lively contests are looked for, especially over the delegateship.

The auxiliary has a good attendance at each meeting, and all the members are enthusiastic in boosting the union label. MRS. A. V. Groce.

ST. LOUIS, MO.

A euchre was given by No. 29 on March 17 for the benefit of the monument fund, with a good attendance. A good many tickets were sold on the outside also, and the result should be a nice little sum for the monument fund.

Mrs. O. H. Bobel entertained the members of the auxiliary and other friends at her home, March 15, in honor of Mrs. John Young, who has gone to Kansas City to live. Mrs. Young is one of the charter members of No. 29, as well as one of our most active workers, and the good wishes of all will follow her to her new home.

Candidates for International offices were nominated at our March 11 meeting, as follows: President, Mrs. Charles Hertenstein, St. Louis; vicepresidents, Mrs. John D. Kane, Louisville, Ky.; Mrs. John W. Myers, Denver, Colo.; Mrs. H. Ingalls, Omaha, Neb.; Mrs. W. E. Jones, Augusta, Ga.; secretary-treasurer, Mrs. Frank W. Long, Cincinnati, Ohio.

Mrs. John P. Hannegan was the one new member secured during the month.

MRS. R. J. LOWTHER.

MILWAUKEE, WIS.

Much credit is due our label committee, which reports very favorable results at every meeting. One of the main points that we are working on now is to get the union label on the Pictorial Review, and therefore have asked all locals to assist us in our work.

We have also been assured that one of the leading dry goods stores in the city will give up selling the Butterick patterns and the Delineator, and place a union pattern sheet in its place as soon as the present contract with the Butterick company expires.

No. 3, at its last meeting, unanimously endorsed Mrs. Charles Hertenstein for re-election as International president, Mrs. Frank W. Long

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3 60

35

25

5 20

5 60

50, Terre Haute-For March.

For supplies.....

51, Providence-For March and arrears..

For death assessment arrears.

54, Denver-For supplies...

56, Little Rock-For March..

59, Marion-For March and arrears.. For death assessment arrears.

60, Reading-For March.....

For part death assessment.

61, San Antonio-For March...

63, Beaumont-For March..

Mrs. J. J. Thompson-Dues to Sept. 1. 1909 Mrs. J. J. Thompson-For fourth, fifth and sixth death assessment...

Miss Ella J. McEvoy-Donation to monument fund..

Total receipts....

30 3 20 80 4 00 2.00

80

20

I 00 $519 80

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$207 40

MRS. FRANK A. KENNEDY,

Chairman Monument Fund Committee.

The March meeting of Ahamo Auxiliary was held at the home of Mrs. Louis Kolb, only routine business being transacted. The April meeting will be held at the home of Mrs. William Schneckenburger.

Mrs. Frank Seymour has gone to Kansas City to make her home with a sister's family.

Ahamo gave a card party at the home of Mr. and Mrs. W. E. Yarton, in Benson, Monday evening, March 8, which was largely attended. Miss Grace Hart won first lady's prize, Mrs. Bert Cox second, and Mrs. J. W. Welsh consolation. W. E. Yarton won first man's prize, Roy Williams second, and Hugh G. Armstrong consolation.

MRS. J. Y. HOOPER.

BOSTON, MASS.

No doubt, ere this, the great majority of the Woman's International Auxiliary members are asking, "What is the meaning of this?" with reference to the two-year term of office for International officers, and are still further wondering as to why they were misled in this respect. Every delegate to the Boston convention will remember distinctly that a standing vote was called for on this proposition, with the result that there were seven for and ten against the proposition. This very important ruling was eliminated from the printed

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