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MOBILIZING 'RASTUS

"OUR NEGRO SOLDIERS WILL
BE LOYAL TO THE DEATH TO
THOSE OFFICERS WHO HAVE
WON THEIR CONFIDENCE"

BY LIEUTENANT CHARLES C. LYNDE

WEDNESDAY, MARCH 13, 1918
PRICE: TEN CENTS A COPY
FOUR DOLLARS A YEAR

381 FOURTH AVENUE, NEW YORK

Talk It
Over With
Your Men

The Outcome of the War Depends on Ships!

When we can build ships faster than the U-boats can sink them, the submarine peril will vanish-and America's might will win the war. This is why the Government's call to enroll 250,000 skilled workers for the shipyards is so urgent; so vital.

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U. S. Shipyard Volunteers

FOR THE WINNING OF THE WAR

This space contributed by the Publisher through the Division
of Advertising of the U. S. Committee on Public Information

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Let's All Save $51

The Oliver Typewriter Now $49-Formerly $100

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This Concrete Road

Makes possible efficient, economical operation of motor trucks between Dundee, Illinois, and Chicago. And continuous, successful motor truck operation requires concrete roads-that will stand up under heavily loaded trucks traveling at high speed.

There would be less likelihood of food or fuel shortages if concrete roads were everywhere, so that motor trucks could operate uninterruptedly between farm and town, town and city, transporting promptly as wanted the things needed by homes and industries.

Hard roads vitally affect the wage earner, the business man, the farmer-YOU. They are a prime factor in fighting the high cost of living. They are essential to an early winning of the war.

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HOARDING HIDES-A

DISCLAIMER

In The Outlook of February 6 there appeared an article entitled "Hoarding Hides," in which reference is made to a recent preliminary report issued by the Federal Trade Commission, which is interpreted as indicating that the packers are illegitimately hoarding hides, and thereby increasing unnecessarily the prices of leather and shoes.

The number of cattle slaughtered has increased greatly during the past five years, but the demand for leather and shoes, due both to foreign purchases and to unprece dented prosperity at home, had increased during 1915 and 1916 even more rapidly than the supply of hides. Our Nation's exports of men's shoes, for example, increased from 4,450,000 pairs in 1914 to 12,800,000 pairs in 1916.

During 1917 the number of cattle slaughtered was the greatest in our history, and hence the domestic supply of hides was unusually large. On the other hand, the 1917 domestic demand for shoes did not keep pace with this increased supply of hides, and the British embargo and lack of shipping facilities cut down our exports. As a result, the prices of hides, except the heaviest hides, which are used for army shoes, fell appreciably during 1917. Leather prices did not advance during the past year, but slightly decreased.

The packers necessarily have a large supply of hides on hand at any time, owing to the length of time it requires to cure these hides and to sell them. On the declining market of 1917 it was difficult for them to find a market for all their hides, although Swift & Co. actually sold twenty per cent more hides during 1917 than dur ing 1916.

In other words, Swift & Co. has been hoarding hides about the way that Chicago has been hoarding snow and the freight yards around New York have been hoarding freight, and this is undoubtedly true of the other packers. Swift & Co. has no desire to keep capital tied up in hides any more than necessary, and sells them just as fast as the market can absorb them.

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The packers do not place values on hides in the sense that they control the price; they have to be governed by the supply hides on the one hand, and the demand of the leather and boot and shoe industries on the other. The article mentions that the price of hides has increased twice as much as the prices that we have paid for cattle. The prices of hides do not depend on the prices of cattle, and the fact that hides have risen more rapidly has enabled us to pay more for cattle, and to sell our meat at lower prices than would have otherwise been the case.

In this connection, it is significant that on its cattle business during 1917 Swift & Co.'s net profit, including the return from hides, was only about a fourth of a cent per pound of beef. We mention these facts because we believe that the interpretatio placed upon the report of the Federal Trade Commission places the packers in a wrong light.

We are sending you a copy of our 1918 Year Book, which contains other fac about the operations of Swift & Co. Any reader of The Outlook may obtain a cop by writing to the general offices in Chicago SWIFT & Co.,

Per L. D. H. Weld, Manager, Commercial Research Department. Chicago, February 13. 1918.

A Better Memory
In One Evening

He teaches you

David M. Roth is the acknowledged memory expert. Mr. Roth will teach you his Method by mail to your full satisfaction. how to remember what you want to remember.

He has prepared his complete memory method in a Home Study Course of 7 lessons, which has all the fascination of a game.

You can learn how to remember names, addresses, numbers, people, and business figures-easily and quickly.

DAVID M. ROTH, Memory Expert

WHAT CAN BE DONE BY HIS METHOD
The New York Tribune said:

"David M. Roth gave a practical demonstration of memory at the lunch meeting of the Rotary Club at the Hotel McAlpin.

"Mr. Roth asked the men at any four tables to call out their names. This they did-32 of them. Then the speaker turned his back and they changed chairs. Mr. Roth then proceeded to call each one by name and went through them without error. *** Other astonishing illustrations were given."

The Seattle Post Intelligencer said:

"Of the 150 members of the Seattle Rotary Club at a luncheon yesterday not one left with the slightest doubt that Mr. Roth could do all claimed for him. Rotarians at the meeting had to pinch themselves to see whether they were awake or not.

"Mr. Roth started his exhibition by asking sixty of those present to introduce themselves by name to him. Then he waved them aside and instructed a member at a blackboard to write down names of firms, sentences and mottoes on numbered squares, meanwhile sitting with his back to the writer and only learning the positions by oral report. After this he was asked by different Rotarians to tell what was written down in various specific squares and gave the entire list without a mistake. "After finishing with this Mr. Roth singled out and called by name the sixty men to whom he had been introduced earlier, who in the meantime had changed seats and had mixed with others present."

WOULD YOU LIKE A MEMORY LIKE

THAT?

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Mr. Roth says: "There is not thing that I do with my memory that any other person of average intelligence cannot learn to do probably more easily and quickly than I.

"You may not want to give a performance, but would you like to remember telephone numbers-engagementsnames and faces?

"In the first evening you spend on my first lesson you will discover a mental power that you never dreamed you possessed. I know this is true because my pupils thousands of them-have so testified."

A BAD MEMORY IS A HEAVY HANDICAP

There is no longer any excuse for the man who has a poor memory. He makes needless trouble for himself and everybody around him. He does not deserve to succeed, and unless he has marked capacity in other directions, usually does not. "I forgot" is the most inefficient phrase in the English language.

"I FORGOT" HAS LOST MANY A JOB

Your memory is the most wonderful instrument in the world if you only know how to use it. It can be readily taught to do things that look marvelous, but are really only the result of your natural mental faculty properly controlled and applied.

No matter what your work is you will find Mr. Roth's Memory Method a priceless aid to achievement and a money making instrument of efficiency.

Mr. Roth is the most successful memory trainer in the country, his Method is the shortest, most direct, most interesting, and most practical, of any that we have seen.

THE FEAR OF FORGETTING

will vanish the minute you learn Mr. Roth's
method of remembering.

Then you will be delighted at the new sense
of confidence and power that has come to you,
when speaking on your feet, or in business dis-
cussion, or in making a selling talk, or in hold-
ing up your end of a conversation.

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One well known pupil

C. Louis Allen

President of the Pyrene
Manufacturing Company

says:

"Now that the Roth Memory Course is finished, I want to tell you how much I have enjoyed the study of this most fascinating subject. Usually these courses involve a great deal of drudgery, but this has been nothing but pure pleasure all the way through. I have derived much benefit from taking the course of instruction and feel that I shall continue to strengthen my memory. That is the best part of it. I shall be glad of an opportunity to recommend your work to my friends."

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Mr. Roth's fee for personal instruction to classes limited to fifty members is $1,000. He has authorized the Independent Corporation to offer his complete Course of Seven Lessons at a nation-wide introductory price of

ONLY $5

Mail the coupon today with this amount and the complete course of Seven Lessons will be sent you, with a booklet containing fifty letters of hearty recommendation from executives of the largest business houses from Seattle to New York City.

ABSOLUTE GUARANTEE

If after 3 days you are not satisfied with the course return it to us and your money will be refunded in full and without question. The Independent has been established for 70 years. Take advantage of the low introductory price. Act now-lest you FORGET.

Independent Corporation

I enclose $5.00. Please send me the Roth Home Study Course for memory training, with the agreement that I may keep it three days for examination and if not entirely satisfied may send it back and you will refund my money without question.

Name...

Address

P. O.

State

Division of Business Education 119 WEST FORTIETH ST., NEW YORK

Outlook 8-13-18

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