201 Great Ideas for Your Small Business

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John Wiley & Sons, 08.04.2011. - 336 страница
Completely revised and updated edition of this very popular and successful small business book

The first edition of 201 Great Ideas for Your Small Business was hailed by management guru and author Tom Peters as "Brilliantly researched. Brilliantly written. A gem of priceless value on almost every page. Read. Inhale. Absorb. Great Stuff!"

In this completely updated third edition of 201 Great Ideas for Your Small Business, renowned small-business expert and consultant Jane Applegate shares new, powerful, creative, simple, and proven approaches for building a better small business.

  • Details how business owners can use online marketing and social networking more effectively
  • Offers timely strategies for thriving in challenging economic times
  • Includes scores of real-life success stories and all-new interviews with small-business owners, experts, and VIP's including Guy Kawasaki, Kay Koplovitz, and Michael Bloomberg

It may be small, but your business is a big deal to you, your customers, and employees. 201 Great Ideas provides lively, practical strategies to help you manage, grow, and promote your business.

 

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Create a Cool Business Card
153
Create a Dynamic Database
154
Package Your Products for Success
155
Give to Charity
156
Use Coupons to Attract Customers
158
Use Food as a Selling Tool
159
Set Up a Strong Referral Network
160
Give It Away
161

Move Your Business into an Incubator
14
Organize a Company Retreat
16
Create a Greener and Safer Workplace
17
Think Ergonomically
19
Make Meetings More Productive
21
Work the Phones or Walk the Floor
22
Join or Create a Peer Support Group
23
Know When to Reach Out for Help
26
Hire a Great Lawyer
27
Seek Help from a Restaurant Consultant
29
Thank Everyone You Work With
32
Ask Your Staff to Evaluate You
34
CrossTrain Your Employees
35
Create a Disaster Recovery Plan
36
Money Matters
39
Become a Profit Enhancement Officer
41
Write a Killer Business Plan
42
More Insider Tips to Woo Investors
43
FindYourself an Angel
44
Hire a Virtual Chief Financial Officer
47
Choose the Right Bank
48
Create a Sensitivity Analysis
50
Work with an Enrolled Agent to Do Your Taxes
52
Find a Strategic Partner to Invest in Your Company
53
Even Out Your Cash Flow
55
Consider Buying a Franchise
56
Franchise Your Business Concept
57
Barter for Goods and Services
59
Seek Vendor Financing
60
EB5 Visas for Foreign Investors
61
Invest in Yourself by Tapping Your 401k
63
Apply for a GovernmentBacked Bank Loan
64
Invoice Bimonthly and Add an Overhead Charge
65
Ask for a Deposit
66
Set Up a Retirement Plan
67
Establish an Employee Stock Ownership Plan ESOP
68
Find a Good Independent Insurance Broker
69
Buy Disability Insurance
70
Hire a Debt Arbitrator
72
Collect the Money People Owe You
73
Accept Credit Cards
74
Work Part Time to Support Your Business
75
Expand Your Vendor Network
77
Check Out Economic Development Incentives
78
Produce an Independent Film
79
Buy Prepaid Legal Insurance or Make a Deal with a Law Firm
82
Hire a Savvy Real Estate Broker
84
Share Space with a Compatible Business
85
Buy Used Office Furnishings
86
Sell Your Business at the RightTime and Price
87
Sell Your Company to an Industry Giant
88
Technology and Telecommunications
91
Tips from Guy Kawasaki
94
FacebookTips for Business Owners
95
Use Skype for Business
96
Set Up a Teleconference
97
Make the Most of Voice Mail
99
Dont Let EMail Rule or Ruin Your Life
100
TakeThis Technology Checkup
101
SmartTechnology and Telecommunication Toys to Buy for Your Business
102
Post Videos and Photos on Your Web Site
103
Create a Dynamic Web Site
104
TheTruth about Search Engine Optimization SEO
106
Hire a Great Web Designer
107
Run Your Business in the Cloud
109
Use Online Mailing Solutions
110
Train Employees Online
111
Sell Products Online
112
Visit My Favorite Web Sites
113
CHAPTER Develop and Launch New Products and Services
115
Create a Fad
117
Import Something New and Different
118
Turn Your Hobby into a Successful Business
119
Become an Exclusive Importer
121
Launch a Green Product
123
Build a Working Model of Your Product
124
Make a Model with 3D Software
126
Serve the High and Low Ends of the Market
127
Partner with a Big Company for Distribution
129
Take Advantage of an OnlineTechnology Exchange
130
Have Your Product Mandated for Use by the Government
134
Create a Business Based on a Personal Challenge
135
Set Up a Cart in a Shopping Mall
137
Marketing Strategies
141
Strike a Deal with a Giant
143
Look Bigger Online
144
Take Advantage of Coop Advertising
145
Market to Callers on Hold
147
Send Out Cards
148
CrossPromote Your Products or Services
150
Sell through a Dealer Network
152
Design a Great Sign for Your Business
162
Produce an Infomercial
163
Put a Pig in Your Window
165
Put Your Company Name on Everything
166
Free Up Your Sales Team to Sell
167
Hire a Celebrity Spokesperson
168
Publish a Newsletter or Blog
169
MarketYour Consulting Services
170
Host an Open House
171
Use Great Public Relations to Promote Your Business
172
Coproduce a Seminar
175
Ask for Two Business Cards
176
Invite Associates to a Trade Show
177
Know Your Competition
178
Tap the Growing Hispanic Market
181
Make Your 800 Number Ring
182
Attend Charity Events to Make Contacts
183
Publicize Your Specialty Food Business
184
Market to Uncle Sam and Other Agencies
185
Get Certified as a Woman or MinorityOwned Business
187
Dont Forsake the Yellow Pages
188
Send Pizza to Potential Clients
189
People
193
Casta Wide Netto Attract Good Employees
195
Write Clear Job Descriptions
196
Know What Not to Ask Job Applicants
197
Recruit Great Employees
198
Look Far and Wide for the Best Person
199
Work with People You Like
200
Hire Talented Seniors
201
Hire Teenagers
202
Use the BATH System for Hiring
203
Perform a Personnel Checkup
204
Hire a Welfare Recipient
206
Hire ExCons
207
Telecommuting as an Option
209
Tailor Benefits to Employees Needs
210
Offer Classes in English as a Second Language
211
Ask Your Best Clients to Meet Key Job Candidates
213
Hire an Experienced Labor Attorney
214
Hire an Interim Executive
215
Train Your Employees
217
Offer Employees the Right Incentives
218
How to Deal with Domestic Violence
219
Be Serious about Your Sexual Harassment Policy
221
Rely on Temps and Freelancers
222
Work with a VirtualTalent Agency
223
Send Gifts to an Employees Spouse
225
Time and Personal Management Ideas
227
Get OrganizedRight Now
228
Appoint a Personal Information Officer
231
Beat Your Deadlines
232
Spend an Hour a Day Thinking
233
Five QuickTime Management Tips
234
Tell the Truth
235
Overcome a Fear of Public SpeakingJoin Toastmasters
236
Find a Mentor and Be a Mentor
237
DoSomething to Reduce Stress
239
Put on a Happy Face
240
Customer Service
243
Customer Service the Zappos Way
244
Quick Customer Service Quiz
246
Listen to the Telephone Doctor
248
Dont Make Your Customers Angry
249
Make House Calls or Have a Trunk Sale
250
Make Apparel to Order
251
Demand Great Service from Vendors
253
Wrap It Up
255
Customer Service at Its Best
256
CHAPTER CHAPTER Going Global
259
Return to Your Homeland to Export Products
261
Move Your Manufacturing to Mexico
263
Forge an International Alliance
265
Do Business in India
266
Explore Opportunities in Russia
268
Do Business in China
269
Meet U S Safety Rules for Products Made Abroad
270
Learn about a Culture before Going Abroad
271
Translate Your Marketing Materials
272
Abide by the Etiquette of International Trade
273
Great Ideas and Insights from VIPs
275
Lynn TiltonBe a Modern Industrialist
277
Mike BloombergKeep It Simple
278
Tom PetersForget Credentials
282
Kay KoplovitzLeverage a New Technology
283
Wally AmosReinvent Yourself
284
Lillian VernonAdvice from the MailOrder Queen
285
Conclusion
289
About the Author
305
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JANE APPLEGATE is one of the nation's most respected business journalists and an award-winning writer and producer. A successful small business owner in her own right, she is the CEO of The Applegate Group, a multimedia communications and production company that produces original small business content for clients, independent films, documentaries, promotional videos, and events.

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