A Cross-cultural Theory of Voter BehaviorHaworth Press, 2008 - 252 страница The rapid development of democracy and political freedoms has created new and sophisticated psychology-based methods of influencing the way voters choose, as well as political systems based on free market principles. A Cross-Cultural Theory of Voter Behavior uses advanced empirical testing to determine whether the behavior of voters in established and emerging democracies around the world is predictable. The results of the testing suggest the theory is a ground-breaking cross-cultural model with theoretical and strategic global implications. This unique book examines the many facets of political marketing and its direct relationship with the voter. A comprehensive theory meticulously tested in the dynamic political waters of the U.S. and Europe, this text bridges the latest theoretical developments in the emerging and advanced democracies. A Cross-Cultural Theory of Voter Behavior offers an innovative and seldom seen international perspective that integrates up-to-date literature in political science with advanced political marketing to provide readers with useable, unified information. In addition, the text is replete with detailed references and illustrated with a wealth of informative tables and graphics to made pertinent data accessible and easily understood. Some of the topics discussed in A Cross-Cultural Theory of Voter Behavior include politics in an age of manufactured images, partisanship and party identification, candidate-centered politics, political cognition, social categorization of politicians, the role of advertising and emotion, among others. An ideal text for students, academics, and researchers, the information presented in A Cross-Cultural Theory of Voter Behavior is also a vital resource for political practitioners such as consultants, candidates, lobbyists, political action committees, fund-raisers, pollsters, government officials, ad specialists, journalists, public relations executives, and congressional aides. |
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... president . " The prototype of an " ideal president " was also analyzed over the sub- sequent presidential elections . The studies were conducted in different parts of Poland on purpos- ive samples differing from the demographic ...
... president was characterized by honesty and credibility , appearance and attractiveness , education , competen- cies ... president and candidates was conducted , using Wilcoxon's Z - test . The results suggest that the structure of the ...
... president of the United States from 1933-1945 , at his summer home in New York , only two show him sitting in a wheel chair ( see Figure 3.1 ) . Was the president really holding back from his voters his partial pa- ralysis ( due to ...
Садржај
Politics in an Age of Manufactured Images | 7 |
Political Cognition | 25 |
Political Marketing | 57 |
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A Cross-Cultural Theory of Voter Behavior Wojciech Cwalina,Andrzej Falkowski,Bruce I Newman Ограничен приказ - 2013 |
A Cross-cultural Theory of Voter Behavior Wojciech Cwalina,Andrzej Falkowski,Bruce I. Newman Ограничен приказ - 2008 |
A Cross-cultural Theory of Voter Behavior Wojciech Cwalina,Andrzej Falkowski,Bruce I. Newman Преглед исечка - 2008 |