Printers' Ink, Том 121

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Decker Communications, Incorporated, 1922

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Giving Added Emphasis to the Headline
182
High Price an Asset in Quick Dealer Distribution for New Product
214
Putting H I to Work
70
May a Contributor to an Association Campaign Advertise Individually?
104
How Kyanize Helps Its Dealers Sell
111
The Sampling Idea as Applied to General Advertising
190
Little Advertising Jokers
17
Enrolling the Selling Force in CreditCollection Work
42
Increasing the Market for Investment Securities
91
An Insurance Company That Advertises Price
104
Gloucester Takes First Step toward Cooperative Advertising of Salt Fish 119
119
How the Meat Industry of the Nation Reduced a Surplus of Hams
128
Insuring Copy Before It Is Run Robert R Updegraff 3
3
Reducing Saleşmens Commissions on Mail Orders
12
Independent Oil Men Advertise to Make GoodWill Cohesive 17
17
How Liberal Should a Manufacturer Be in Returned Goods Privileges? 25
25
How the Western Electric Company Is Analyzing Its Distribution Costs 33
33
How Advertising Has Developed with Distribution
48
Distinction and Printability for the Small Illustration 49
49
Making a Market for Oranges and Lemons Not Yet Grown G A Nichols
54
Giving the Message Local Significance 57
57
Three Advertising Problems and Suggested Solutions 65
65
A New Marketing Idea in the Furniture Industry Roy Dickinson 73
73
81
81
A Reason for Being Makes Best Selling Argument
83
Making the Collection Letter as Individual as a Personal Call 85
85
Plenty to Talk about Trolley Company Finds 93
93
The Effect of the Present Economic Situation on Sales and Advertising
94

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