Leading Digital: Turning Technology Into Business TransformationHarvard Business Press, 2014 - 292 страница Become a Digital Master--No Matter What Business You're In If you think the phrase "going digital" is only relevant for industries like tech, media, and entertainment--think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it--including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries--from finance to manufacturing to pharmaceuticals--are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you'll learn: - How to engage better with your customers The book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy. |
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Are You Ready? | 1 |
What Is Digital Mastery? | 9 |
Building Digital Capabilities | 27 |
Creating a Compelling Customer Experience | 29 |
Exploiting the Power of Core Operations | 47 |
Reinventing Business Models | 73 |
Building Leadership Capabilities | 95 |
Crafting Your Digital Vision | 97 |
Framing the Digital Challenge | 175 |
Focusing Investment | 189 |
Mobilizing the Organization | 209 |
Sustaining the Digital Transformation | 225 |
Epilogue | 245 |
Digital Mastery SelfAssessment | 251 |
Notes | 255 |
275 | |
Engaging the Organization at Scale | 115 |
Governing the Transformation | 133 |
Building Technology Leadership Capabilities | 153 |
Back at the Office A Leaders Playbook for Digital Transformation | 173 |
Acknowledgments | 287 |
About the Authors | 291 |