Advertising ExcellenceA comprehensive textbook on advertising which covers both fundamental and emerging trends. Includes case studies and exercises. |
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Садржај
THE FOUNDATIONS OF ADVERTISING | 1 |
数学数 | 7 |
Advertising and Communication | 13 |
Ауторска права | |
други делови (46) нису приказани
Друга издања - Прикажи све
Чести термини и фразе
addition advertising advertising agencies agency appeal approach areas behavior benefits better brand budget buyers called campaign challenge CHAPTER choose clients color commercial communication competitors consider consumers copy cost countries create creative customers decision develop direct director effective elements ethical example EXHIBIT functions give groups ideas important industry interest involves issues it's keep look magazines major manager marketing Members million newspapers objectives offer organizations particular percent position promotion purchase questions radio reach response segment sell specific stations steps strategy target audience television tion understand United visual
Библиографски подаци
| Наслов | Advertising Excellence Marketing Series McGraw-Hill series in marketing |
| Аутор | Courtland L. Bovée |
| Издавач | McGraw-Hill, 1995 |
| ISBN | 007006847X, 9780070068476 |
| Дужина | 561 страница |
| Извоз навода | BiBTeX EndNote RefMan |