Advertising ExcellenceMcGraw-Hill, 1995 - 561 страница A comprehensive textbook on advertising which covers both fundamental and emerging trends. Includes case studies and exercises. |
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Страница 18
... United States boasted more newspapers than the United Kingdom.23 Newspapers began paying agents to sell space to advertisers , a practice that started an entirely new business , the advertising agency . Volney B. Palmer , thought by ...
... United States boasted more newspapers than the United Kingdom.23 Newspapers began paying agents to sell space to advertisers , a practice that started an entirely new business , the advertising agency . Volney B. Palmer , thought by ...
Страница 555
... United States both more effectively and at a lower cost than if the company had made individual purchases of media time and space . In one deal , GMC Truck sponsored a cable television show that focused on environmental voting issues ...
... United States both more effectively and at a lower cost than if the company had made individual purchases of media time and space . In one deal , GMC Truck sponsored a cable television show that focused on environmental voting issues ...
Страница 6
... United States : 1989 ( Washington , D.C .: GPO , 1989 ) , 892 . 25. Statistical Abstract of the United States : 1990 , 908 , 909 , 914 , 910 . 26. Statistical Abstract of the United States : 1990 , 908 , 916 . 27. Statistical Abstract ...
... United States : 1989 ( Washington , D.C .: GPO , 1989 ) , 892 . 25. Statistical Abstract of the United States : 1990 , 908 , 909 , 914 , 910 . 26. Statistical Abstract of the United States : 1990 , 908 , 916 . 27. Statistical Abstract ...
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Integrated Marketing Communications | 16 |
The Advertising Planning Process | 23 |
THE ADVERTISERAGENCY PARTNERSHIP | 29 |
Ауторска права | |
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adver advertiser's advertising agencies Advertising Challenge advertising objectives advertising research areas art director athletic shoes Audience Definition brand broadcast budget buyer behavior buying center cable cable television CHAPTER clients color communication competition competitors consumers copy copywriter cost countries coupons create customers decision develop direct marketing direct-mail effective electronic ethical example EXHIBIT global GMC Truck groups headline Ikea important infomercials integrated marketing communications involved issues Levi Strauss look magazines manager marketing mix media plan medium million national advertisers newspapers offer organization organizational percent position print ads Procter & Gamble public relations purchase radio reach response retailers sales promotion segment sell shoes specific stations sumers target audience television advertising television commercials tion tisers Understanding Advertising Today vehicles viewers visual