Advertising ExcellenceMcGraw-Hill, 1995 - 561 страница A comprehensive textbook on advertising which covers both fundamental and emerging trends. Includes case studies and exercises. |
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Courtland L. Bovée. compare media cost is cost per thousand ( CPM ) , the cost of reaching 1,000 people in a medium's audience . The basic formula for CPM is This formula reflects the cost of reaching the medium's entire audience ...
Courtland L. Bovée. compare media cost is cost per thousand ( CPM ) , the cost of reaching 1,000 people in a medium's audience . The basic formula for CPM is This formula reflects the cost of reaching the medium's entire audience ...
Страница 408
... Cost efficiency . Although the cost of airing a 30 - second commercial during a popular program can be more than $ 300,000 , this is a relatively low price tag for reaching a huge audience . The cost per thousand ( CPM ) for an early ...
... Cost efficiency . Although the cost of airing a 30 - second commercial during a popular program can be more than $ 300,000 , this is a relatively low price tag for reaching a huge audience . The cost per thousand ( CPM ) for an early ...
Страница 4
... cost to air the spot one time Media cost - TV : $ 200,000 ( cost per broadcast frequency ) Cost per customer : $ 100 ( media cost / new - customer goal ) Radio Audience Goal : 750 Conversion ratio : 250 Gross impressions needed ...
... cost to air the spot one time Media cost - TV : $ 200,000 ( cost per broadcast frequency ) Cost per customer : $ 100 ( media cost / new - customer goal ) Radio Audience Goal : 750 Conversion ratio : 250 Gross impressions needed ...
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Integrated Marketing Communications | 16 |
The Advertising Planning Process | 23 |
THE ADVERTISERAGENCY PARTNERSHIP | 29 |
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