Advertising ExcellenceMcGraw-Hill, 1995 - 561 страница A comprehensive textbook on advertising which covers both fundamental and emerging trends. Includes case studies and exercises. |
Из књиге
Резултати 1-3 од 84
Страница 436
... direct mail is the most common medium for direct marketing , and it's truly big business . Every year , advertisers spend $ 25 billion to send postcards , letters , and other direct - mail pieces to businesses and consumers . What's ...
... direct mail is the most common medium for direct marketing , and it's truly big business . Every year , advertisers spend $ 25 billion to send postcards , letters , and other direct - mail pieces to businesses and consumers . What's ...
Страница 458
... direct marketing is direct - response advertising , advertising that supports a direct - marketing effort by asking the target audience to take immediate action . Another form is direct - mail advertising , which refers to any ...
... direct marketing is direct - response advertising , advertising that supports a direct - marketing effort by asking the target audience to take immediate action . Another form is direct - mail advertising , which refers to any ...
Страница 1-19
... Direct action , prompting , 182-183 Direct - action advertising , 10 , 10 wasteful expenditures for , 188 Direct broadcast satellite ( DBS ) audio , 423 Direct broadcast satellite ( DBS ) television , 411 Direct inducements , 463-464 ...
... Direct action , prompting , 182-183 Direct - action advertising , 10 , 10 wasteful expenditures for , 188 Direct broadcast satellite ( DBS ) audio , 423 Direct broadcast satellite ( DBS ) television , 411 Direct inducements , 463-464 ...
Садржај
Integrated Marketing Communications | 16 |
The Advertising Planning Process | 23 |
THE ADVERTISERAGENCY PARTNERSHIP | 29 |
Ауторска права | |
други делови (56) нису приказани
Друга издања - Прикажи све
Чести термини и фразе
adver advertiser's advertising agencies Advertising Challenge advertising objectives advertising research areas art director athletic shoes Audience Definition brand broadcast budget buyer behavior buying center cable cable television CHAPTER clients color communication competition competitors consumers copy copywriter cost countries coupons create customers decision develop direct marketing direct-mail effective electronic ethical example EXHIBIT global GMC Truck groups headline Ikea important infomercials integrated marketing communications involved issues Levi Strauss look magazines manager marketing mix media plan medium million national advertisers newspapers offer organization organizational percent position print ads Procter & Gamble public relations purchase radio reach response retailers sales promotion segment sell shoes specific stations sumers target audience television advertising television commercials tion tisers Understanding Advertising Today vehicles viewers visual