Advertising ExcellenceMcGraw-Hill, 1995 - 561 страница A comprehensive textbook on advertising which covers both fundamental and emerging trends. Includes case studies and exercises. |
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Страница 12
... functions involved in meeting customer needs . Research and development , manufacturing , finance , and other functions are also important , so coordinating these functions with marketing efforts greatly increases an organization's ...
... functions involved in meeting customer needs . Research and development , manufacturing , finance , and other functions are also important , so coordinating these functions with marketing efforts greatly increases an organization's ...
Страница 38
... functions mentioned earlier : account management , cre- ative services , marketing services , and agency management . People in smaller agencies may share the work of two or even three of these functions , and when staff members don't ...
... functions mentioned earlier : account management , cre- ative services , marketing services , and agency management . People in smaller agencies may share the work of two or even three of these functions , and when staff members don't ...
Страница 1-15
... function of advertiser in an , 29-34 , 30 function of agency in an , 34-44 , 35 terminating , 49-51 , 50 , 51 Advertising , 4-11 , 5 classification of , 25 functions of , 11 , 25 history of , 16-20 , 17 , 25 pervasiveness of , 3-4 , 4 ...
... function of advertiser in an , 29-34 , 30 function of agency in an , 34-44 , 35 terminating , 49-51 , 50 , 51 Advertising , 4-11 , 5 classification of , 25 functions of , 11 , 25 history of , 16-20 , 17 , 25 pervasiveness of , 3-4 , 4 ...
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Integrated Marketing Communications | 16 |
The Advertising Planning Process | 23 |
THE ADVERTISERAGENCY PARTNERSHIP | 29 |
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