Advertising ExcellenceMcGraw-Hill, 1995 - 561 страница A comprehensive textbook on advertising which covers both fundamental and emerging trends. Includes case studies and exercises. |
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Страница 357
... its plastic parts have been labeled for the day they can be recycled . It's painted with a new technology that reduces factory emissions and its air condi- tioning refrigerant won't deplete the ozone . No matter which color Neon you ...
... its plastic parts have been labeled for the day they can be recycled . It's painted with a new technology that reduces factory emissions and its air condi- tioning refrigerant won't deplete the ozone . No matter which color Neon you ...
Страница 361
... its print ads.47 Even if an advertiser hasn't earned that seal , readers may believe that the message has more credibility simply because it's contained in a magazine they respect . Another consideration is the combination and position ...
... its print ads.47 Even if an advertiser hasn't earned that seal , readers may believe that the message has more credibility simply because it's contained in a magazine they respect . Another consideration is the combination and position ...
Страница 420
... Its ad agency , Gary Kirk / Van Sant , cre- ates the commercials and buys spot time on stations that reach audiences ... It's a new way of seeing things . 100 SUPER COLOR Fuji FILFSM SUPER 400 ( 129 36 100 FUJICOLOR SUPER 100 FUJICOLOR ...
... Its ad agency , Gary Kirk / Van Sant , cre- ates the commercials and buys spot time on stations that reach audiences ... It's a new way of seeing things . 100 SUPER COLOR Fuji FILFSM SUPER 400 ( 129 36 100 FUJICOLOR SUPER 100 FUJICOLOR ...
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Integrated Marketing Communications | 16 |
The Advertising Planning Process | 23 |
THE ADVERTISERAGENCY PARTNERSHIP | 29 |
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