Advertising ExcellenceMcGraw-Hill, 1995 - 561 страница A comprehensive textbook on advertising which covers both fundamental and emerging trends. Includes case studies and exercises. |
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Страница 253
... look haphazard , nor does it look like it's about to topple over . Balance is important in advertising design because , consciously or subconsciously , our sense of balance affects our reactions and judgments . 13 To achieve formal ...
... look haphazard , nor does it look like it's about to topple over . Balance is important in advertising design because , consciously or subconsciously , our sense of balance affects our reactions and judgments . 13 To achieve formal ...
Страница 317
... look and sound ( see Exhibit 12.6 ) . For slice - of - life formats , the agency and the director look for people who seem like everybody's next - door neighbors . In other cases , directors look for people who are just a little bit ...
... look and sound ( see Exhibit 12.6 ) . For slice - of - life formats , the agency and the director look for people who seem like everybody's next - door neighbors . In other cases , directors look for people who are just a little bit ...
Страница 439
... Look for specific clues when evaluating response lists . • Look for a recent interest in buying by mail and , depending on the list , in buying your type of product . 1. Make sure listed individuals have taken some defi- nite action ...
... Look for specific clues when evaluating response lists . • Look for a recent interest in buying by mail and , depending on the list , in buying your type of product . 1. Make sure listed individuals have taken some defi- nite action ...
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Integrated Marketing Communications | 16 |
The Advertising Planning Process | 23 |
THE ADVERTISERAGENCY PARTNERSHIP | 29 |
Ауторска права | |
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