Advertising ExcellenceMcGraw-Hill, 1995 - 561 страница A comprehensive textbook on advertising which covers both fundamental and emerging trends. Includes case studies and exercises. |
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... newspapers are the oldest . Newspapers . London newspapers of the 1700s carried text - only advertisements for patent medicines , books , and other products . Newspapers were usually pub- lished once or twice a week , but daily newspapers ...
... newspapers are the oldest . Newspapers . London newspapers of the 1700s carried text - only advertisements for patent medicines , books , and other products . Newspapers were usually pub- lished once or twice a week , but daily newspapers ...
Страница 373
... news- papers , and this spending is one reason daily newspapers enjoy 23 percent of all ad expenditures , compared with television at 22 percent and direct mail at 19 percent . However , the volume of newspaper advertising often ...
... news- papers , and this spending is one reason daily newspapers enjoy 23 percent of all ad expenditures , compared with television at 22 percent and direct mail at 19 percent . However , the volume of newspaper advertising often ...
Страница 384
... newspapers charge a higher rate for ensuring that an ad will be placed in a preferred position specified by the advertiser , such as in a particular section . For an additional charge , advertisers can request a full position , a ...
... newspapers charge a higher rate for ensuring that an ad will be placed in a preferred position specified by the advertiser , such as in a particular section . For an additional charge , advertisers can request a full position , a ...
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Integrated Marketing Communications | 16 |
The Advertising Planning Process | 23 |
THE ADVERTISERAGENCY PARTNERSHIP | 29 |
Ауторска права | |
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