Advertising ExcellenceMcGraw-Hill, 1995 - 561 страница A comprehensive textbook on advertising which covers both fundamental and emerging trends. Includes case studies and exercises. |
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... offer . After two weeks , air a television commercial that explains the new offer . Wait two more weeks , and then mail the actual packages and wait for the responses . c . Start with a television ad discuss- ing MCI's competitive ...
... offer . After two weeks , air a television commercial that explains the new offer . Wait two more weeks , and then mail the actual packages and wait for the responses . c . Start with a television ad discuss- ing MCI's competitive ...
Страница 475
Courtland L. Bovée. offers on expensive products such as cars , trucks , and appliances . One example is Okidata's offer of a $ 50 rebate to consumers or businesses that buy any of four laser - printer models . Like most money - back offers ...
Courtland L. Bovée. offers on expensive products such as cars , trucks , and appliances . One example is Okidata's offer of a $ 50 rebate to consumers or businesses that buy any of four laser - printer models . Like most money - back offers ...
Страница 476
... offer . Once consumers use the coupon to purchase two cans of Goya beans , they can mail in the two labels along with $ 2 to receive a cookbook and additional coupons . GOVA COOKYFOUR SPAIN GOVAOVAOVA GOVA CHICK PLAS DNEY SEA BLACK ...
... offer . Once consumers use the coupon to purchase two cans of Goya beans , they can mail in the two labels along with $ 2 to receive a cookbook and additional coupons . GOVA COOKYFOUR SPAIN GOVAOVAOVA GOVA CHICK PLAS DNEY SEA BLACK ...
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Integrated Marketing Communications | 16 |
The Advertising Planning Process | 23 |
THE ADVERTISERAGENCY PARTNERSHIP | 29 |
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