Advertising ExcellenceMcGraw-Hill, 1995 - 561 страница A comprehensive textbook on advertising which covers both fundamental and emerging trends. Includes case studies and exercises. |
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Страница 327
Courtland L. Bovée. industry are Joy Golden of Joy Radio in New York City and Dick Orkin of the Radio Ranch in Los Angeles . Golden says she has had people tell her that they had to stop their cars while listening to her radio spots for ...
Courtland L. Bovée. industry are Joy Golden of Joy Radio in New York City and Dick Orkin of the Radio Ranch in Los Angeles . Golden says she has had people tell her that they had to stop their cars while listening to her radio spots for ...
Страница 422
... radio . Each week , radio reaches nearly 99 percent of the 20 million U.S. teens who are between the ages of 12 and 17. What's more , over 90 percent of these teens listen to radio each week- day . The favorite radio format of this age ...
... radio . Each week , radio reaches nearly 99 percent of the 20 million U.S. teens who are between the ages of 12 and 17. What's more , over 90 percent of these teens listen to radio each week- day . The favorite radio format of this age ...
Страница 424
... radio ratings ! No matter how much or how little you listen , you're important ! You're one of the few people picked in your area to have the chance to tell radio stations what you listen to . This is your ratings diary . Please make ...
... radio ratings ! No matter how much or how little you listen , you're important ! You're one of the few people picked in your area to have the chance to tell radio stations what you listen to . This is your ratings diary . Please make ...
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Integrated Marketing Communications | 16 |
The Advertising Planning Process | 23 |
THE ADVERTISERAGENCY PARTNERSHIP | 29 |
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