Advertising ExcellenceMcGraw-Hill, 1995 - 561 страница A comprehensive textbook on advertising which covers both fundamental and emerging trends. Includes case studies and exercises. |
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Страница 185
... RESPONSE FUNCTION Quaker's experience with those products highlights the fundamental question of advertising budgeting : what is the relationship between the amount spent on advertising and the effect on sales ? The model of this ...
... RESPONSE FUNCTION Quaker's experience with those products highlights the fundamental question of advertising budgeting : what is the relationship between the amount spent on advertising and the effect on sales ? The model of this ...
Страница 439
Courtland L. Bovée. CHECKLIST FOR SELECTING RESPONSE LISTS A. Understand exactly what response the listed prospects have given . B. Understand exactly when the listed prospects made their response . C. Understand exactly when the names ...
Courtland L. Bovée. CHECKLIST FOR SELECTING RESPONSE LISTS A. Understand exactly what response the listed prospects have given . B. Understand exactly when the listed prospects made their response . C. Understand exactly when the names ...
Страница 458
... response advertising , advertising that supports a direct - marketing effort by asking the target audience to take immediate action . Another form is direct - mail advertising , which refers to any advertising that's delivered directly ...
... response advertising , advertising that supports a direct - marketing effort by asking the target audience to take immediate action . Another form is direct - mail advertising , which refers to any advertising that's delivered directly ...
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Integrated Marketing Communications | 16 |
The Advertising Planning Process | 23 |
THE ADVERTISERAGENCY PARTNERSHIP | 29 |
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