Advertising ExcellenceMcGraw-Hill, 1995 - 561 страница A comprehensive textbook on advertising which covers both fundamental and emerging trends. Includes case studies and exercises. |
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Страница 68
... shows and ads . Although some children's shows support a line of toys and other products related to the shows , many say that the separation between programs and commercials is too fuzzy for young- sters to understand and that the shows ...
... shows and ads . Although some children's shows support a line of toys and other products related to the shows , many say that the separation between programs and commercials is too fuzzy for young- sters to understand and that the shows ...
Страница 271
... shows , have appeared in ads aimed at children . Now animation is showing up in more and more ads aimed at adults as well . Whether it's cartoon animation ( Amoco's Little Blue Engine character ) or puppet - style gadgets ( the ...
... shows , have appeared in ads aimed at children . Now animation is showing up in more and more ads aimed at adults as well . Whether it's cartoon animation ( Amoco's Little Blue Engine character ) or puppet - style gadgets ( the ...
Страница 1
... shows our revenue growth over the last four years and our projections for the next three years . Exhibit A.2 shows how these sales split into our four music lines : approximately 36,750 in European jazz , 31,500 in blues , 21,000 in ...
... shows our revenue growth over the last four years and our projections for the next three years . Exhibit A.2 shows how these sales split into our four music lines : approximately 36,750 in European jazz , 31,500 in blues , 21,000 in ...
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Integrated Marketing Communications | 16 |
The Advertising Planning Process | 23 |
THE ADVERTISERAGENCY PARTNERSHIP | 29 |
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