Advertising ExcellenceMcGraw-Hill, 1995 - 561 страница A comprehensive textbook on advertising which covers both fundamental and emerging trends. Includes case studies and exercises. |
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... understanding why audience members buy what they buy , and recognizing how these people make purchases . You'll get acquainted with the various kinds of data that advertisers use to understand their audiences . ( Chapter 5 continues ...
... understanding why audience members buy what they buy , and recognizing how these people make purchases . You'll get acquainted with the various kinds of data that advertisers use to understand their audiences . ( Chapter 5 continues ...
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... understand the techniques they plan to use . • Understanding the techniques used to collect and analyze research data is essential to interpreting the results correctly . C. Make sure you're not collecting more data than you need ...
... understand the techniques they plan to use . • Understanding the techniques used to collect and analyze research data is essential to interpreting the results correctly . C. Make sure you're not collecting more data than you need ...
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... Understand exactly when the listed prospects made their response . C. Understand exactly when the names and addresses of listed prospects were last updated . D. Look for specific clues when evaluating response lists . • Look for a ...
... Understand exactly when the listed prospects made their response . C. Understand exactly when the names and addresses of listed prospects were last updated . D. Look for specific clues when evaluating response lists . • Look for a ...
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Integrated Marketing Communications | 16 |
The Advertising Planning Process | 23 |
THE ADVERTISERAGENCY PARTNERSHIP | 29 |
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