Quality

Is Economy

Murphy Varnishes

are Efficient because
They are Scientific

The Shot-gun method of practicing medi-
cine is to heap in all sorts of drugs and
trust that some of it will hit the disease.

The Rifle method is to scientifically deter-
mine both the disease and the remedy and
then fire the proven remedy straight and true.

For more than forty years Murphy Varnish
Company have studied, with chemical and
surgical exactness, the diseases and the
remedies in Finishing Work.

Their ceaseless experiments, meantime, in
the Best Equipped of Varnish Labora-
tories, enable them to produce a Scientific-
ally Efficient Varnish for each case.

Write for our free book, "Quality and Economy in Varnish and Varnishing."

Billiard Balls and Buttermilk

It isn't especially important that science has found a way of utilizing a beverage for making billiard balls, or records upon which Caruso's voice can be preserved, but they illustrate two of a hundred uses that have been found for the new commodity. And maybe it affects your business, directly or indirectly.

Also, it is but one development of thousands that are in process that will change the history of the world. ·

These things you must know if you are really going to live, to be a part of conscious life.

For sixty-seven years a journal has devoted itself to recording weekly the important, the necessary, the significant in creative developmentand with the stamp of authority.

This journal is the Scientific American.

It has occupied a unique place in American progress. It has told with technical accuracy, but with simple clearness, the things that have made the real history of the world.

To-day it is bigger, broader, more important, more necessary to the man of affairs than ever it

was.

Maybe you would like to read some anecdotes, very true
tales they are, that have to do with some beginnings of
very great achievements. The only thing they have to
commend them is that they are very interesting. You
may have Ten Stories" for the asking.

Munn & Co, Incorporated
361 Broadway
New York

Franklin

FRANKLIN AUTOMOBILES ARE MADE IN FIVE CHASSIS SIZES, TWO "FOURS" AND THREE "SIXES", WITH THIRTEEN STYLES OF OPEN AND ENCLOSED BODIES. THE EQUIPMENT OF ALL OPEN TYPE BODIES INCLUDES WIND SHIELD AND TOP. PRICES ARE F. O. B. FACTORY.

25-HORSE-POWER, FOUR-CYLINDER MODEL G TOURING CAR, $2000. MODEL G RUNABOUT, 18-HORSE-POWER, FOUR-CYLINDER, $1650. SIX-CYLINDER, 30-HORSE-POWER MODEL M, $2800 FOR TOURING CAR, TORPEDO-PHAETON OR ROADSTER.

SIX-CYLINDER, 38-HORSE-POWER MODEL D, $3500 FOR TOURING CAR OR TORPEDO-PHAETON.

SIX-CYLINDER, 38-HORSE-POWER MODEL H SEVEN-PASSENGER TOURING, SILVERTOWN CORD TIRES, $4000.

MODEL H LIMOUSINE, $5000. 25-HORSE-POWER LIMOUSINE OR LANDAULET, $3000.

FRANKLIN COMMERCIAL CARS INCLUDE PNEUMATIC-TIRED TRUCKS, LIGHT DELIVERY WAGONS, PATROLS, AMBULANCES, OMNIBUSES AND TAXICABS.

BEAUTY OF DESIGN, LUXURIOUS RIDING, LIGHT WEIGHT, GREAT TIRE ECONOMY, ARE DISTINGUISHING FRANKLIN FEATURES. THE MOST NOTABLE FEATURE, HOWEVER, IS THE AIR-COOLED MOTOR AND RECENT IMPROVEMENTS HAVE MADE IT THE MOST REMARKABLE DEVELOPMENT IN AUTOMOBILE MOTOR DESIGN. WHEN WRITING FOR OUR NEW CATALOGUE ASK ALSO FOR "THE FRANKLIN ENGINE".

FRANKLIN AUTOMOBILE COMPANY

SYRACUSE NY