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Why we can Build a 30 H.P.
Five-Passenger Fore-Door
Touring Car to Sell for $900

the average man an automobile factory is merely a factory-a place where cars are made. Yet there is the greatest difference in the world. On one hand you have a plant, which, on account of its great production, can make and sell its car for far less than the other factory. And on the other hand you might have a very small factory, which, while it produces a good car, has a very small capacity, and its car for car production costs are considerably higher than those of the larger plant. That is why you find one manufacturer selling his 30 horsepower touring car for $1250 while we market that type of machine for $900. C. We have just published a very thorough book which explains in a clear, definite and readable manner the difference in automobile plants. And the point of this whole book is to prove the economical manufacturing ability of the Overland plants-to prove its strength by showing and explaining to you the interior and exterior of the greatest automobile plant in the world. The book is free. It is interesting and full of information.

Above all it gives you a clear understanding of economics in the production of automobiles in great quantities, and we believe it proves why no other manufacturer in the business can pro duce the car described below and sell it at our price without losing money. To realize this you have but to compare this automobile with any other similar car on the market. Do this and the exceptional value of this car will show you where to invest your money. Our Model 59 is the most progressive step the industry has ever witnessed and it means a great deal to the motor buyers of America. Write and ask for book A-110.

The Willys-Overland Company, Toledo, Ohio

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Compare this $1500 45-Horse-
Power Car with Any Other
Big Machine on the Market

No

matter what you buy you must make some kind of a comparison to determine values. Every time you fail to do this you lose money. And the more carefully and thoroughly you make your comparison the more secure and satisfied you will feel with what you have bought. A comparison of our Model 61-T (shown below) with any other car of similar size will give you a good understanding of its great value. The main facts concerning it are as follows:

It is a big five-passenger touring car. The body is finished in that dark rich Brewster green with ivory striping. All of the bright parts are nickel plated. The big massive lamps are dead black, trimmed with heavy polished nickel. The wheel base is 118 inches. Like all of our cars the shifting levers and door handles are on the inside, leaving all the long sweeping body lines graceful and unbroken; the upholstering is of the best leather and carefully worked by the most skilled body builders. It has a powerful 45-horsepower motor. The selective transmission is fitted with F. & S. annular ball bearings. No finer are made. The front axle is a drop forged I-section, Timken bearings. The rear axle full floating, Timken bearings. Most every one concedes that Timken axle bearings are the best on the American market. The frame is of pressed steel with double drop. It has a Bosch magneto. Tires 34 x4 inches. These few facts give you an idea of the car's good thorough construction. At the best you will not find its equal for less than $2000.

The book we refer to on the opposite page will assist you in your comparisons and thoroughly inform you what an automobile is and how it is made. It also shows our complete 1912 line. Write for copy A-110 today.

The Willys-Overland Company, Toledo, Ohio

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Kellogg's

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TOASTED CORN FLAKES Kellogg's

Made from the sweet hearts of the best white corn, skillfully cooked, flaked and toasted-giving it the flavor that won immediate favor. The great factory at Battle Creek works night and day to supply the ever increasing demand for this delicious food. If you've never tried Kellogg's get a package today. Just tell your grocer you want the genuine--that nothing else will do.

THE ORIGINAL HAS THIS SIGNATURE

H. K. Kellogg

THE CHARLES SCHWEINLER PRESS

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