Common Knowledge: How Companies Thrive by Sharing what They Know

'Common Knowledge' gets to the heart of one of the most difficult questions in knowledge transfer today; what makes a system work effectively in one organization but fail miserably in another? Based on an in-depth study of several organizations, 'Common Knowledge' reveals groundbreaking insights into how organizational knowledge is created, how it can be effectively shared--and why transfer systems work when they do. "Know-how" that is unique to a specific company is the stuff of which sustained competitive advantage is made.