Soap Operas for Social Change: Toward a Methodology for Entertainment-Education TelevisionBloomsbury Academic, 18. 5. 1993. - 184 страница In 1975, the Mexican network Televisa broadcast the first entertainment-education soap opera, which was written and produced by Miguel Sabido according to his own theory-based research formula. The soap opera, called Ven Conmigo (Come with Me), promoted a government-sponsored adult literacy program, and its commercial and social success prompted Televisa to produce, broadcast, and research the audience effects of five other Sabido-designed soaps. Development themes treated in these shows included family planning, women's rights, responsible parenthood, and adolescent sexual education. Each of the six entertainment-education soap operas was exported for broadcast in other Latin American nations and achieved high ratings consistent with the ratings of conventional soaps. Subsequent evaluation research indicated that these educational soaps did successfully increase viewers' awareness and acceptance of their respective messages. |
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Formulation of the EntertainmentEducation Strategy | 1 |
Theoretical Components of EntertainmentEducation | 27 |
Assembling an EntertainmentEducation Soap Opera | 47 |
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