The Strategy of Desire

A. N. Whitehead accept achieve advertising American answer appeals approach asked aspects attitude Aunt Jemima basic become Betty Crocker brand buyer cerned Chrysler Corporation color communication concept conflict creative culture death decision desire driving economic emotional evaporated milk example experience expressed fact factors fear feel field function give goals grapefruit horror films human behavior human motivations hypotheses important individual influence insight interviews irrational Ivory Soap Jacob Marschak kind living look mass media maturity meaning milk mind modern moral morality play motiva motivational research nations objects ourselves person persuasion Plymouth car political problem psychological purchase reactions reality relationship represent respondent role scientific sell sense soap strategy success symbol techniques things tion true understand vote Western Wolfgang Köhler woman women young