5. ADVERTISING 1. Indicate at which of the following corporate levels some or all advertising expenses are incurred: (a) Corporate headquarters (b) Regional accounting management entity (d) Other (specify) Complete questions 2 through 13 for the corporate headquarters. 2. (a) For periods subject to the survey, state the total number of employees at this corporate office involved in advertising and sales promotion work (include advertising manager, lay out and copywriting personnel, demonstrators, all clerical employees and sign shop personnel) and the total payroll for these personnel. (b) For periods subject to this survey, state the total cost of employee benefits and cost of union welfare (if applicable) for employees specified in 2(a). 3. For periods subject to this survey, state the total cost of all advertising supplies, all sales promotion supplies, and all sign shop supplies at this corporate headquarters. (Include mats, cuts, engravings, plates, paper and ink.) 4. For periods subject to the survey, state the total cost for all travel and all entertainment incurred by advertising and promotional personnel working out of this corporate office. (Include here the costs of hotels and meeting places used for major sales meetings and promotional activities.) 5. For periods subject to the survey, state the total cost incurred by this corporate office from the purchase of advertising, printing, and/or promotional services, including newspaper space, circulars, handbills, direct mail, radio, television, store displays purchased ready for use, billboards and any other advertising, printing, and/or promotional services purchased (specify). 6. For periods subject to this survey, state the total cost to this corporate office of trading stamps purchased from a trading stamp company. 7. For periods subject to this survey, state the total cost of premiums issued to customers under a tape plan. (Do not include promotion of such a plan in this answer if it is included in the expenses indicated in questions 3 and 5.) 8. (a) For periods subject to this survey, state the total cost to this corporate office of redeeming for cash certificates and coupons issued by the corporation. (Do not include any coupons or certificates issued by any entity other than this corporation.) (b) For periods subject to this survey, state the total wholesale cost to this corporate office of redeeming certificates and coupons issued by the corporation. (Do not include any coupons or certificates issued by any entity other than this corporation.) (c) For periods subject to this survey, state any other cost to the corporate office of redeeming for cash certificates and coupons issued by the corporation. (Do not include any coupons or certificates issued by any entity other than the corporation.) (d) For periods subject to this survey, state the total cost to this corporate office of redeeming certificates and coupons issued for meat purchases by this corporation. (e) For periods subject to this survey, state the total cost of this corporate office of redeeming certificates and coupons issued for beef purchases by this corporation. 9. For periods subject to this survey, state the total cost to this corporate office of all other promotional plans used by this corporation. 10. For periods subject to this survey, state the cost to this corporate office of giveaways, program advertising and contributions to organizations. (Include church suppers, bazaars, clubs, and others. Do not include any costs which have been included in questions 2 through 9.) 11. For periods subject to this survey, state the total cost to the corporate office for shopping center organizations and groups which are paid for advertising and sales promotion purposes. 12. (a) For periods subject to this survey, state the total credits and/or reimbursements received by this corporate office from suppliers for store display allowance, and all other incomes in which advertising, promotion or display is a necessary condition of the contract. (Do not include quantity or trade discounts where no advertising, promotion, or display action is required, and do not include credits received from suppliers for national line rate advertising.) (b) For periods subject to this survey, state the total credits received from suppliers for national line rate advertising. 13. For periods subject to this survey, state the total cost of advertising and/or promotion at the central corporate office which has not been included in questions 2 through 12. Complete questions 14 through 27 for each regional accounting management entity at which some or all advertising expenses are incurred. 14. (a) Are expenses incurred at the central corporate office prorated or otherwise allocated to the RAME? (b) State the cost pro-rated or otherwise allocated from the corporate headquarters to this RAME for each period covered in this survey. 15. (a) Are advertising expenses incurred at any other corporate level pro-rated or otherwise allocated to this office? (b) State the cost pro-rated or otherwise allocated from any other corporate level to this RAME for each period of this survey for advertising expenses. 16. (a) For periods subject to this survey, state the total number of employees at this RAME office involved in advertising and sales promotion work, (include advertising manager, lay out and copywriting personnel, demonstrators, all clerical employees and sign shop personnel) and the total payroll of these personnel. (b) For periods subject to this survey, state the total cost of employee benefits and union welfare (if applicable) of employees specified in 16(a). 17. For periods subject to this survey, state the total cost of all advertising supplies, all sales promotion supplies and all sign shop supplies (include mats, cuts, engravings, plates, paper and ink), purchased at this RAME. 18. For periods subject to this survey, state the total cost for all travel and all entertainment incurred by advertising and promotional personnel working at this regional accounting and management entity. 19. For periods subject to this survey, state the total cost incurred from the purchase of advertising, printing, and/or promotional services, including newspaper space, circulars, handbills, direct mail, radio, television, store displays purchased ready for use, billboards. |