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27. For periods subject to this survey, state the total cost of advertising and/or promotion at this RÅME which has not been included in questions 14 through 26.

RETAIL STORE

Complete questions for each retail store at which some or all advertising expenses are incurred.

28. (a) Are advertising expenses incurred at the central corporate office pro-rated or otherwise allocated to this retail store?

(b) State the cost pro-rated or otherwise allocated from the corporate headquarters to this retail store for each period of this survey.

29. (a) Are advertising expenses incurred at the RAME pro-rated or otherwise allocated to this retail store?

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(b) State the amount (in dollars) pro-rated or otherwise allocated from the RAME to the retail store for each period of this survey.

30. (a) Are advertising expenses incurred at any other corporate level pro-rated or otherwise allocated to this retail store?

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(b) State the amount (in dollars) pro-rated or otherwise allocated from any other corporate level to this retail store for each period in 31. (a) For periods subject to this survey, state the total number of employees involved at this retail store in advertising and sales promotion work (include advertising manager, lay out and copywriting personnel, demonstrators, all clerical employees, and sign shop personnel) and the total payroll of these personnel.

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(b) For periods subject to this survey, state the total cost of employee benefits and union welfare (if applicable) of employees specified in 31(a).

32. For periods subject to this survey, state the total cost of all advertising supplies, all sales promotion supplies and all sign shop supplies purchased at the retail store level. (Include mats, cuts, engravings, plates, paper and ink.)

33. For periods subject to this survey, state the total cost of all travel and all entertainment incurred by advertising and promotional personnel working at this retail store. (Include here the costs of hotels and meeting places used for major sales meetings and promotional activities.)

34. For periods subject to this survey, state the total cost incurred from the purchase of advertising, printing and/or promotional services, including newspaper space, circulars, handbills, direct mail, radio, television, store displays purchased ready for use, billboards and any other advertising promotional and/or printing services purchased (specify) at this retail store.

35. For periods subject to this survey, state the total expense for trading stamps purchased at this retail store from a trading stamp company.

36. For periods subject to this survey, state the total cost to the retail store for premiums issued to customers under a tape plan. (Do not include promotion of such a plan in this expense if it is included in the expenses indicated in questions 3 and 5.)

37. (a) For periods subject to this survey, state the total cost to this retail store of redeeming certificates and coupons issued by the corporation or the retail store. (Do not include any coupons or certificates issued by any entity other than this corporation.)

(b) For periods subject to this survey, state the total wholesale cost to this retail store of redeeming certificates and coupons issued by the corporation or the retail store. (Do not include any coupons or certificates issued by any entity other than this corporation.)

(c) For periods subject to this survey, state any other cost to this retail store of redeeming certificates and coupons issued by the corporation or the retail store. (Do not include any coupons or certificates issued by any entity other than this corporation.)

(d) For periods subject to this survey, state the total cost to this retail store of redeeming certificates and coupons issued for meat purchases by this retail store or the corporation.

(e) For periods subject to this survey, state the total cost to this retail store of redeeming certificates and coupons issued for beef purchases by this retail store or corporation.

38. For periods subject to this survey, state the total cost of all other promotional plans used by this retail store.

39. For periods subject to this survey, state the total cost to this retail store of giveaways, program advertising and contributions to organizations. (Include church suppers, bazaars, clubs and/or others. Do not include any costs which have been included in questions 28 through 38.)

40. For periods subject to this survey, statė the cost to this retail store for shopping center organizations and shopping center groups. which are paid for advertising and sales promotion purposes.

41. (a) For periods subject to this survey, state the total credits and/or reimbursements received by this retail store from suppliers for store display allowance, and all other incomes in which advertising, promotion or display is a necessary condition of the contract. (Do not include quantity or trade discounts where no advertising, promotion or display action is required. Do not include credits received from suppliers for national line rate advertising.)

(b) For periods subject to this survey, state the total credits. received by this retail store from suppliers for national line rate advertising

42. For periods subject to this survey, state the total cost of advertising and/or promotion at this retail store which has not been included in questions 28 through 41.

Complete questions 43 through 56 for each other corporate level (specify) at which some or all advertising expenses are incurred.

43. (a) Are advertising expenses incurred at the corporate headquarters pro-rated or otherwise allocated to this office?

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(b) State the amount (in dollars) pro-rated or otherwise allocated from the corporate headquarters to this other corporate level for each period of this survey for advertising expenses.

44. (a) Are advertising expenses incurred at the regional accounting and management entity level pro-rated or otherwise allocated to this office?

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(b) State the cost pro-rated or otherwise allocated from the RAME level to this other corporate level for each period of this survey.

45. (a) For periods subject to this survey, state the total number of employees at this other corporate level involved in advertising and sales promotion work (include advertising manager, layout and copywriting personnel, demonstrators, all clerical employees, and sign shop personnel) and the total payroll of these personnel.

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