different for the two forms: sales and excise taxes are not included in this report. 1. Sales or receipts, not including sales and excise

taxes... 3. Depreciation, depletion, and amortization on

plant, property, and equipment.. 4-1. Materials costs 4-2. Labor costs.. 4-3. Other costs of sales and operations4-4. Media advertising expense 4-5. Selling expense other than media advertising

expense.. 4-6. Research and development expense.4-7. Other general and administrative expense. 5. Operating income (subitem 1 less subitems 3

through 4-7)---6. Non-operating income. 7-1. Interest expense 7–2. Other non-operating expense---8. Income before income taxes and extraordinary

items (subitems 5 and 6 less subitems 7-1 and

7-2)9. Net income of domestic investments accounted

for by the equity method 10. Provision for current and deferred domestic in

come taxes (on subitems 8 and 9)--11. Income after income taxes (subitems 8 and 9 less

subitem 10) 12. Extraordinary gains, less applicable income taxes.

a. Income taxes on subitem

12... 13. Extraordinary losses, less applicable income taxes.

a. Income taxes on subitem

13.--14. Minority stockholders' interest in income of 10-K

Reporting Company 15. Net income (subitems 11 and 12 less subitems 13

and 14)--16. Retained earnings at beginning of fiscal year. 17. Cash dividends charges to retained earnings. 18. Other direct charges or credits to retained earn

ings.19. Retained earnings at end of fiscal year (subitems

15 and 16 less subitems 17 and 18) For asset and equity subitems, report as of the last day of the 20a, b. Gross plant, property, and equipment. 20c. Accumulated depreciation, depletion, and amor

ITEM G. FOOD WHOLESALER/SUPERMARKET PERFORMANCE BY

DEPARTMENT
Is to include an informational decomposition by product category of :

(1) 1973 average gross margins;
(2) Average gross margins as percentage of total sales;
(3) Average gross margins as percent of gross profit;
(4) Gross profit (dollars); and

(5) Total sales volume.
Product categories include canned fruits, pasta products and bakery
foods. In addition, there are special inserts covering the 1973 fiscal
year performance for breakfast foods and cereals, fresh produce, and
frozen foods, which require information about:

(1) Percent of departmental sales;
(2) Dollar volume;
(3) Percent of departmental gross profit;
(4). Gross Profit (dollars);
(5) Items/brands assortment; and

(6) Average gross margin. Use the attached sheets to record answers to information sought in Item G.

The purpose of data solicited in this item is to provide the Commission with an accurate record of supermarket sales and product movement.

Total..
Percent of total store

volume equals.
Cereals:
Ready-to-eat cereals:

Sweetened..
Hi-Protein.--
Bran and wheat

germ.
Cold oats.
Corn flakes.
Combo packs.
Wheat flakes.-
Shredded wheat.
Puffed rice, wheat,

oats..
Natural cereals.

All other
Hot cereals:

Oatan
Wheat (including

farina) -
Hominy grits..--
Kasha and barley-
All other..