CITY: CLEVELAND, OHIO

PURPOSE

The purpose of this study is to determine consumer usage of sliced packaged bread that a household buys in a week's time.

This is a multi-market study and this report represents one of the markets, Cleveland.

PROCEDURE

Interviews were conducted with adult women, 18 years of age and older. All interviews were conducted locally by telephone using a random selection technique and updated telephone directories. To minimize any atypical reporting period, interviewing was conducted over a four week period in each market. Interviewing was rotated over each day during the four week period to ensure representative coverage of buying patterns. Approximately equal numbers of interviews were obtained in each of the four weeks.

PROJECTED COVERAGE AREA OF STUDY

Cuyahoga County

TELEPHONE DIRECTORIES USED

TOTAL INTERVIEWS

Cleveland (1973-74)

A total of 500 completed interviews was obtained in the four-week period.

SUMMARY OF CONTACTS

A total of 1,530 dialings was made in order to complete 500 interviews. The following shows the distribution of the total dialings made:

Field work for this study was conducted on February 5th, through March 2, 1974.