201 Great Ideas for Your Small BusinessJohn Wiley & Sons, 3. 5. 2011. - 336 страница Completely revised and updated edition of this very popular and successful small business book The first edition of 201 Great Ideas for Your Small Business was hailed by management guru and author Tom Peters as "Brilliantly researched. Brilliantly written. A gem of priceless value on almost every page. Read. Inhale. Absorb. Great Stuff!" In this completely updated third edition of 201 Great Ideas for Your Small Business, renowned small-business expert and consultant Jane Applegate shares new, powerful, creative, simple, and proven approaches for building a better small business.
It may be small, but your business is a big deal to you, your customers, and employees. 201 Great Ideas provides lively, practical strategies to help you manage, grow, and promote your business. |
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Management Strategies | 1 |
Always Deal with Decision Makers | 2 |
Never Work with Anyone Who Gives You a Headache or a Stomachache | 3 |
Dont Be Afraid to Reinvent Your Business | 5 |
Add Spirituality to Your Business Life | 7 |
Ask for a Quick Yes or No | 9 |
Say Goodbye to Corporate Life | 10 |
Create an Informal Advisory Board | 12 |
Create a Cool Business Card | 153 |
Create a Dynamic Database | 154 |
Package Your Products for Success | 155 |
Give to Charity | 156 |
Use Coupons to Attract Customers | 158 |
Use Food as a Selling Tool | 159 |
Set Up a Strong Referral Network | 160 |
Give It Away | 161 |
Move Your Business into an Incubator | 14 |
Organize a Company Retreat | 16 |
Create a Greener and Safer Workplace | 17 |
Think Ergonomically | 19 |
Make Meetings More Productive | 21 |
Work the Phones or Walk the Floor | 22 |
Join or Create a Peer Support Group | 23 |
Know When to Reach Out for Help | 26 |
Hire a Great Lawyer | 27 |
Seek Help from a Restaurant Consultant | 29 |
Thank Everyone You Work With | 32 |
Ask Your Staff to Evaluate You | 34 |
CrossTrain Your Employees | 35 |
Create a Disaster Recovery Plan | 36 |
Money Matters | 39 |
Become a Profit Enhancement Officer | 41 |
Write a Killer Business Plan | 42 |
More Insider Tips to Woo Investors | 43 |
FindYourself an Angel | 44 |
Hire a Virtual Chief Financial Officer | 47 |
Choose the Right Bank | 48 |
Create a Sensitivity Analysis | 50 |
Work with an Enrolled Agent to Do Your Taxes | 52 |
Find a Strategic Partner to Invest in Your Company | 53 |
Even Out Your Cash Flow | 55 |
Consider Buying a Franchise | 56 |
Franchise Your Business Concept | 57 |
Barter for Goods and Services | 59 |
Seek Vendor Financing | 60 |
EB5 Visas for Foreign Investors | 61 |
Invest in Yourself by Tapping Your 401k | 63 |
Apply for a GovernmentBacked Bank Loan | 64 |
Invoice Bimonthly and Add an Overhead Charge | 65 |
Ask for a Deposit | 66 |
Set Up a Retirement Plan | 67 |
Establish an Employee Stock Ownership Plan ESOP | 68 |
Find a Good Independent Insurance Broker | 69 |
Buy Disability Insurance | 70 |
Hire a Debt Arbitrator | 72 |
Collect the Money People Owe You | 73 |
Accept Credit Cards | 74 |
Work Part Time to Support Your Business | 75 |
Expand Your Vendor Network | 77 |
Check Out Economic Development Incentives | 78 |
Produce an Independent Film | 79 |
Buy Prepaid Legal Insurance or Make a Deal with a Law Firm | 82 |
Hire a Savvy Real Estate Broker | 84 |
Share Space with a Compatible Business | 85 |
Buy Used Office Furnishings | 86 |
Sell Your Business at the RightTime and Price | 87 |
Sell Your Company to an Industry Giant | 88 |
Technology and Telecommunications | 91 |
Tips from Guy Kawasaki | 94 |
FacebookTips for Business Owners | 95 |
Use Skype for Business | 96 |
Set Up a Teleconference | 97 |
Make the Most of Voice Mail | 99 |
Dont Let EMail Rule or Ruin Your Life | 100 |
TakeThis Technology Checkup | 101 |
SmartTechnology and Telecommunication Toys to Buy for Your Business | 102 |
Post Videos and Photos on Your Web Site | 103 |
Create a Dynamic Web Site | 104 |
TheTruth about Search Engine Optimization SEO | 106 |
Hire a Great Web Designer | 107 |
Run Your Business in the Cloud | 109 |
Use Online Mailing Solutions | 110 |
Train Employees Online | 111 |
Sell Products Online | 112 |
Visit My Favorite Web Sites | 113 |
CHAPTER Develop and Launch New Products and Services | 115 |
Create a Fad | 117 |
Import Something New and Different | 118 |
Turn Your Hobby into a Successful Business | 119 |
Become an Exclusive Importer | 121 |
Launch a Green Product | 123 |
Build a Working Model of Your Product | 124 |
Make a Model with 3D Software | 126 |
Serve the High and Low Ends of the Market | 127 |
Partner with a Big Company for Distribution | 129 |
Take Advantage of an OnlineTechnology Exchange | 130 |
Have Your Product Mandated for Use by the Government | 134 |
Create a Business Based on a Personal Challenge | 135 |
Set Up a Cart in a Shopping Mall | 137 |
Marketing Strategies | 141 |
Strike a Deal with a Giant | 143 |
Look Bigger Online | 144 |
Take Advantage of Coop Advertising | 145 |
Market to Callers on Hold | 147 |
Send Out Cards | 148 |
CrossPromote Your Products or Services | 150 |
Sell through a Dealer Network | 152 |
Design a Great Sign for Your Business | 162 |
Produce an Infomercial | 163 |
Put a Pig in Your Window | 165 |
Put Your Company Name on Everything | 166 |
Free Up Your Sales Team to Sell | 167 |
Hire a Celebrity Spokesperson | 168 |
Publish a Newsletter or Blog | 169 |
MarketYour Consulting Services | 170 |
Host an Open House | 171 |
Use Great Public Relations to Promote Your Business | 172 |
Coproduce a Seminar | 175 |
Ask for Two Business Cards | 176 |
Invite Associates to a Trade Show | 177 |
Know Your Competition | 178 |
Tap the Growing Hispanic Market | 181 |
Make Your 800 Number Ring | 182 |
Attend Charity Events to Make Contacts | 183 |
Publicize Your Specialty Food Business | 184 |
Market to Uncle Sam and Other Agencies | 185 |
Get Certified as a Woman or MinorityOwned Business | 187 |
Dont Forsake the Yellow Pages | 188 |
Send Pizza to Potential Clients | 189 |
People | 193 |
Casta Wide Netto Attract Good Employees | 195 |
Write Clear Job Descriptions | 196 |
Know What Not to Ask Job Applicants | 197 |
Recruit Great Employees | 198 |
Look Far and Wide for the Best Person | 199 |
Work with People You Like | 200 |
Hire Talented Seniors | 201 |
Hire Teenagers | 202 |
Use the BATH System for Hiring | 203 |
Perform a Personnel Checkup | 204 |
Hire a Welfare Recipient | 206 |
Hire ExCons | 207 |
Telecommuting as an Option | 209 |
Tailor Benefits to Employees Needs | 210 |
Offer Classes in English as a Second Language | 211 |
Ask Your Best Clients to Meet Key Job Candidates | 213 |
Hire an Experienced Labor Attorney | 214 |
Hire an Interim Executive | 215 |
Train Your Employees | 217 |
Offer Employees the Right Incentives | 218 |
How to Deal with Domestic Violence | 219 |
Be Serious about Your Sexual Harassment Policy | 221 |
Rely on Temps and Freelancers | 222 |
Work with a VirtualTalent Agency | 223 |
Send Gifts to an Employees Spouse | 225 |
Time and Personal Management Ideas | 227 |
Get OrganizedRight Now | 228 |
Appoint a Personal Information Officer | 231 |
Beat Your Deadlines | 232 |
Spend an Hour a Day Thinking | 233 |
Five QuickTime Management Tips | 234 |
Tell the Truth | 235 |
Overcome a Fear of Public SpeakingJoin Toastmasters | 236 |
Find a Mentor and Be a Mentor | 237 |
DoSomething to Reduce Stress | 239 |
Put on a Happy Face | 240 |
Customer Service | 243 |
Customer Service the Zappos Way | 244 |
Quick Customer Service Quiz | 246 |
Listen to the Telephone Doctor | 248 |
Dont Make Your Customers Angry | 249 |
Make House Calls or Have a Trunk Sale | 250 |
Make Apparel to Order | 251 |
Demand Great Service from Vendors | 253 |
Wrap It Up | 255 |
Customer Service at Its Best | 256 |
CHAPTER CHAPTER Going Global | 259 |
Return to Your Homeland to Export Products | 261 |
Move Your Manufacturing to Mexico | 263 |
Forge an International Alliance | 265 |
Do Business in India | 266 |
Explore Opportunities in Russia | 268 |
Do Business in China | 269 |
Meet U S Safety Rules for Products Made Abroad | 270 |
Learn about a Culture before Going Abroad | 271 |
Translate Your Marketing Materials | 272 |
Abide by the Etiquette of International Trade | 273 |
Great Ideas and Insights from VIPs | 275 |
Lynn TiltonBe a Modern Industrialist | 277 |
Mike BloombergKeep It Simple | 278 |
Tom PetersForget Credentials | 282 |
Kay KoplovitzLeverage a New Technology | 283 |
Wally AmosReinvent Yourself | 284 |
Lillian VernonAdvice from the MailOrder Queen | 285 |
Conclusion | 289 |
About the Author | 305 |
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