Madcaps, Screwballs, and Con Women: The Female Trickster in American CultureWomen have been tricking men for thousands of years, and female tricksters have been appearing in classic and popular texts at least since the Thousand and One Nights. While there are many studies of tricksters, few have focused on the chicanery of women, and none have dealt with the ways in which the female trickster is constructed in America. Madcaps, Screwballs, and Con Women is the first book to explore the cultural work performed by female tricksters in the "new country" of American mass consumer culture. Beginning with such nineteenth-century novels as Capitola the Madcap and moving through twentieth-century novels, films, radio, and television shows, Lori Landay looks at how popular heroines use craft and deceit to circumvent the limitations of femininity. She considers texts of the 1920s such as Elinor Glyn's It and Anita Loos's Gentlemen Prefer Blondes; films of Mae West, as well as other Depression-era and wartime film comedy; the postwar television series I Love Lucy; and such contemporary texts as "Roseanne," "Ellen," and "Batman." In addition, Landay explores the connections between these texts and advertisements selling products that encourage female deception and trickery. |
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The close - up test , which was a convention in cosmetics and beauty advertising
well into the fifties , is an explicit exhortation for women to survey themselves
being surveyed - and to be as critical as the imagined ( male ) viewer will be .
Advertisers and the corporate interests they advanced tried to exploit anxieties ,
desires , and beliefs in such a way as to link ... Cott summarizes the
internalization of a female modernity that was the cultural work of advertising
directed toward ...
See also advertisements ; femininity Mast , Gerald , 125 , 127 May , Elaine Tyler ,
97 – 98 , 155 , 173 , 202 melodrama : advertising as form of , 122 ; duplicitous
use of female sexuality in , 146 ; “ passing ” novels as , 20 ; sexuality in , 103 ...
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Female Tricksters | 30 |
in the Depression and War Years | 94 |
Covert Power Television and Postwar | 155 |
Ауторска права | |
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Madcaps, Screwballs, and Con Women: The Female Trickster in American Culture Lori Landay Ограничен приказ - 1998 |