Ancient Rhetorics for Contemporary StudentsAllyn and Bacon, 1999 - 395 страница The authors abandon thesis statements, the so-called modes of discourse, and the research paper in favor of the theory of knowledge and the argumentative strategies built into the ancient art of rhetoric. Emphasizing context and invention, they cover early rhetors, rhetorics, and teachers; kairos an |
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Страница 7
... persuasive potential of facts . Aristotle wrote that facts and testimony were not truly within the art of rhetoric ... persuasive , since detergents continue to be ad- vertised in this way . Rhetors who rely only upon facts and testimony ...
... persuasive potential of facts . Aristotle wrote that facts and testimony were not truly within the art of rhetoric ... persuasive , since detergents continue to be ad- vertised in this way . Rhetors who rely only upon facts and testimony ...
Страница 120
... persuasion occurs more easily when audiences can identify with rhetors . Identification increases as distance decreases ... Persuasive Potential Rhetors who know an audience well , or whose audience is quite small , can use an intimate ...
... persuasion occurs more easily when audiences can identify with rhetors . Identification increases as distance decreases ... Persuasive Potential Rhetors who know an audience well , or whose audience is quite small , can use an intimate ...
Страница 147
... persuasive as Aristotle said they were . The most obvious modern use of emotional appeals appears in advertisements that appeal to consumers ' desire for success ( " be all you can be " ) or their fears of losing sta- tus in their ...
... persuasive as Aristotle said they were . The most obvious modern use of emotional appeals appears in advertisements that appeal to consumers ' desire for success ( " be all you can be " ) or their fears of losing sta- tus in their ...
Садржај
Ancient Attitudes toward Rhetoric | 3 |
Language as Power | 13 |
NOTE | 20 |
Ауторска права | |
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Чести термини и фразе
abortion American ancient rhetoricians ancient rhetorics Ancient teachers Aphthonius appear argue arguments Aristotle Aristotle's asked audience called century BCE chapter character chreia Cicero colons commas commonplace comparison compose composition contemporary defined definition Demosthenes discourse discussion Dissoi Logoi emotions encomium English enthymeme ethical ethos example exercise fable famous figure wherein Gorgias grammatical grammatical person hate speech Herennium Hermogenes Hermogenes of Tarsus honorable human hyperbaton ideology imitation important invention Isocrates issue kairos kind language Latin liberal marriage means memory ment metaphor modern narrative onomatopeia orators paraphrase passage person persuasive phrase poet political pornography possible practice praise premises progymnasmata proof Protagoras punctuation question Quintilian readers reason regulation of hate rhetorical situation rhetoricians Roman sentence someone sophistic speak stasis stasis theory statement style things thought Thucydides tion topic trope voice wherein a rhetor words writing written wrote