12. State the costs of constructing a new supermarket, from site acquisition to completed establishment.

13. State the cost of procuring the inventory to stock your most recent establishment.

14. State whether, in your judgment, it is easy or difficult to enter the supermarket business, and explain in detail the basis for your conclusion, identifying as specifically as possible the reasons it is difficult or easy to enter said business.

of:

ITEM D. SUPERMARKET PERFORMANCE BY DEPARTMENT

Is to include an informational decomposition by product category

(1) 1973 average gross margins;

(2) Average gross margins as percentage of total sales;
(3) Average gross margins as percent of gross profit;
(4) Gross profit (dollars); and

(5) Total sales volume.

Product categories include canned fruits, pasta products, and bakery foods. In addition, there are special inserts covering the 1973 fiscal year performance for breakfast foods and cereals, fresh produce, and frozen foods, which require information about:

(1) Percent of departmental sales;

(2) Dollar volume;

(3) Percent of departmental gross profit;

(4) Gross profit (dollars);

(5) Items/brands assortment; and

(6) Average gross margin.

Use the attached sheets to record answers to information sought in Item D.

The purpose of data solicited in this item is to provide the Commission with an accurate record of supermarket sales and product movement.