A comprehensive textbook on advertising which covers both fundamental and emerging trends. Includes case studies and exercises.

Concepts in Biology is a short, student-friendly text organized in a traditional manner. It has very little botany and presents a human-oriented approach to the animal unit ...

Intermediate Accounting by Kieso, Weygandt, and Warfield is, quite simply, the standard by which all other intermediate texts are measured. Throughout the thirty years, and ten ...